New research reveals that trends in popular culture (music, fashion, baby names) come and go at surprisingly regular and predictable rate, which is fueled by very few innovators amidst millions of people copying each other.
the more trendsetting innovators there are in a society, the faster one trend will replace another within a particular sector. “Innovators are the cool ones who ‘pump’ new fashions into our world,” Bentley said.
Regular rates of popular culture change reflect random copying. 2007. R.A. Bentley, et al. Evolution and Human Behavior, published online 17 January 2007.
So many fashions...spinning...dizzy...